My Investment Research Checklist

I was talking to family and friends about various investments made (and some missed out on) over the years. Have gotten decent at picking winners (using a Value-Investment framework inspired by this book that mixes intuition, selection, and analysis). Here’s the base-level rubric for what I look into before I investment into any company. Some analyses go further. Generally, 9 months to 1 year is taken before any action…essentially driving the associations of the entity into muscle memory and relying on intuition, alongside any other company/product/market, to make the call.

Market

  • Read on 3-6 months of articles on stock and target company
  • Read on 3-6 months of analyst coverage on stock
  • Find Market Cap potential of target company
  • Find Market Leader
  • Identify Competitor Set
  • Identify Lead Competitor(s)
  • Find Growth Darkhorse(s)
  • Identify any market regulation

Product

  • Determine CEO capabilities and habits
  • Determine CEO’s style of communications (past 2 years)
  • Identify Product Roadmap
  • Read last 5 product announcements
  • Linkedin Lookup on Corporate/Employee Composition (specifically product/marketing/engineering)

Company

  • Read past 10 10-Q, 2 10-K
  • Identify, if possible, Sales & Marketing + R&D spend
  • Identify, if possible, Growth of S & M + R & D spend

Would love to hear your thoughts! Feel free to DM via LinkedIn.