Thoughts on Tesla and its growing community of advocates

If you haven’t had a chance to read through the Tesla forums recently, there’s a very interesting thread by current owners detailing issues with going back to driving internal combustion engine cars. The Model S has had phenomenal success. It’s won awards, turned a good majority of their customers into advocates (no easy feat) and recently started validating their product is something people want.

What’s the best part about all of this? The comments are mostly about their electric drive-train. It gives me a lot of hope on a number of levels:

  • A good number of their customers are advocates and are truly engaged into the success of the company.
  • The Model S isn’t just a mix-shift product, but actually an incremental product evolution. It’s generating the power needed to successfully push forward the entire electric motor industry.
  • The ICE car competitors are starting to notice and either partnering (e.g. Toyota and Daimler) or beginning to build their own competitive products.
  • Altruistically, this is saving the planet and the lives of the generations that come after us.

This type of community building doesn’t happen often. I’ve seen it at Mozilla and its extremely powerful. It’s an incredible opportunity to further push their agenda and further the cause. I sure hope the folks at Tesla understand what they’ve found and are building methods empower and foster the growth of their community. The industry and the world sure would be better for it.

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